CityD guides Oudsbergen in city marketing
City marketing literally means 'promoting a city'. In Oudsbergen (Limburg), CityD provided an attractive positioning for the young merged municipality with an emphasis on a powerful, connecting identity. Other cities and municipalities went through their own city marketing and city centre management journey with us. Imago Magazine tells the story of two cases, Beringen and Hoogstraten, and their project leaders, Silvie Vandewijer and Sigrid Defurne.
As a result of the merger in 2019, Oudsbergen is the municipality with the largest surface area in the province of Limburg. The name 'Oudsbergen' was chosen through a participatory process. To put Oudsbergen even better on the map, CityD was appointed as city marketer. Together with the creative agency Supermoon, we developed, among other things, a city marketing strategy, a city marketing plan and a corporate identity manual.
From city marketing to city making
It is important to embed city marketing in the organization. In this way we allow the municipality to evolve as a product in function of the vision of the city marketing plan. We allow the range of events and services to evolve accordingly. In addition, we will continue to encourage stakeholders to promote the brand's core values.
City marketing and centre management
CityD can now look back on a broad track record of cities and municipalities where we are active in city marketing or centre management.
Imago Magazine published two cases (in Dutch) which were recently followed up by project leaders Silvie Vandewijer and Sigrid Defurne.
Also interested in city marketing and/or centre management for your city or municipality? Would you like to know more about our pillar City marketing and centre management and the support we can offer you with CityD? Contact us for a no-obligation (digital) appointment! Be sure to check the information about DataD and CityD-WES .
Beringen
Hoogstraten
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