[simple_tooltip content='A strategic commercial plan is a major resource in establishing a communal retail policy. Alongside the main players (traders, municipality, local catering department, interest groups, tourism department, owners, event organisations etc.), we are able to identify the strengths and weaknesses of the retail arrangements in your town/city or municipality and we search for the correct positioning and a feasible level of ambition. A strategic commercial plan includes recommendations for all aspects of the existing retail infrastructure. CityD refers to this as the connection of hardware (infrastructure, legibility, quality of accommodation, parking, physical relationships etc.) of a city to the software (services of a public and private sector nature, residence, culture, tourism, leisure etc.). No plans are possible without a detailed and substantiated package of actions and measures. Only this way can commercial hubs be expanded in a ‘future-proof way’. ']

Strategic Commercial Plan

[/simple_tooltip]

[simple_tooltip content='The purpose of city marketing is to induce target groups to deploy their activities in a municipality or town/city. City marketing is therefore about more than just a catchy slogan or attracting visitors, as it is also aimed at the retention and attracting of (potential) residents and companies, traders and investors. City marketing is the making of strategic choices and the designation of strategic projects. CityD therefore adds the city-making dimension to this. Because the marketing of a product cannot fail to succeed if the core qualities are on point.']

City marketing plan

[/simple_tooltip]

[simple_tooltip content='Policy plans are instruments to allow structural and systematic work on an urban function and on its quality, e.g. catering policy plan. Here too, a function can be central but we above all strive for a maximum synergy with other urban functions, as that is where the majority of opportunities lie and the distinguishing capacity is the highest.']

Policy plans for urban functions (catering/tourism policy plan, leisure plan etc.)

[/simple_tooltip]

[simple_tooltip content='A branch mix plan contains rules whereby certain branches of retail are no longer allowed to be expanded. In this way, it can be determined in a branch mix plan what type of shop can or cannot still be welcomed in a certain district or on a key street. Branch mix plans may form part of a strategic commercial plan or feasibility studies. Taking into account the new Trading Establishment Decree, we above all look into product groups A (food), B (personal equipment), C (agriculture and horticulture, plants and flowers) and D (other).']

Branch mix plans

[/simple_tooltip]

[simple_tooltip content='A feasibility study concerns the analysis of functional, technical, financial, spatial and location aspects of a proposed (commercial or mixed) project, so that a decision can be taken concerning the potential completion of the project or the confirmation of retail formulas ']

Feasibility studies

[/simple_tooltip]

[simple_tooltip content='Via a market space calculation, it is possible to check for which product group there is still market space and where saturation is occurring in a certain town/city or municipality. A market space calculation is a theoretical approach but also tells us something about the economic functioning of the product groups ‘food’, ‘personal equipment’, ‘agriculture and horticulture, plants and flowers’, ‘other’. It is an interesting tool to allow the authorities to test the desirability or feasibility of new developments']

Market space calculation

[/simple_tooltip]

[simple_tooltip content='A blind spot plan shows for which branches and which brands there is space and how much. Taking into account the catchment area of a municipality and the offer already present, the white spots are determined per retail formula. The authorities have the best idea of what offer is missing so that they can implement a targeted acquisition policy thereafter.']

Blind spot plan

[/simple_tooltip]

[simple_tooltip content='From a strategic point of view, it is important for a municipality to make clear choices. What sort of a trade centre does the municipality want to be? How can the municipality position itself? How can a ‘future-proof’ trade centre be strengthened and developed? Offer and a mix of functions are combined with a pleasant experience, legibility and the allure of the trading centre. Hereby thought is also afforded to aspects such as reachability, accessibility, parking facilities, development locations, other urban functions (commuting and travel to recreation activities)… A centre development plan heralds an urban planning masterplan, whereby a vision of the future is also able to take on graphical form.']

Centre development plan (urban planning and commercial)

[/simple_tooltip]

[simple_tooltip content='For this type of assignments, CityD calls on the expertise of its sister company WES Research and Strategy, the market leader in this matter. As customer, the Consumeter offers you the possibility to ask questions to the Belgian population in a budget-friendly manner on the subject of tourism & leisure, retail, real estate or socio-economic policy. The Consumeter is organised in January, April, July and October. You can add one or more questions to our Consumeter. The Consumeter can also be suitable as a barometer for the following of developments when the same question is asked on a regular basis. ']

Consumeter

[/simple_tooltip]

[simple_tooltip content=' For this type of assignment, CityD calls on the expertise of its sister company WES Research and Strategy, the market leader in this area

What sort of things would you like to ask your residents?
What keeps them occupied?
What do they want to change in their municipality or town/city?

As a municipality or town/city it is often very difficult to know exactly which citizens are truly concerned. We offer an answer to these questions with our targeted population survey. Using this survey you are able to better adapt policy to actual citizen needs and you will also win the trust of citizens which will give a larger support platform for the policy decisions taken. ']

Consumer survey

[/simple_tooltip]

[simple_tooltip content='For this type of assignment, CityD calls on the expertise of its sister company WES Research and Strategy, a market leader in this area.

As a municipality or town/city, would you like to know whether and for which products residents use the trading facilities in your town/city? Do they come often? Do they stay long? Is this combined with other reasons? How do they rate the trading facilities? What is purchased in other towns and cities and why? In other words, what is the purchase bond and what is the purchase appeal? Do they come more or less often than they used to and what are the expectations? How do they view accessibility, quality, the parking offer and other assets? An important measurement to give retail policy greater shape or adjust it. ']

Purchase flow studies

[/simple_tooltip]

[simple_tooltip content='To measure is to know, above all in such a rapidly changing world as retail. Retail is evolving faster than administrative or systematic procedures. It is therefore truly necessary to able to follow up a large number of parameters – such as population growth, supply figures, vacancy rates and purchase appeal, along with the bond, travel times, expenditure, rental prices, branching models and ratios – over time using a dynamic dashboard. This allows the authorities to then make timely adjustments and take the necessary measures. The Statsmonitor is GIS-proof, and the results can therefore be very clearly portrayed. The Statsmonitor is the property of CityD and Viewpoint. ']

Statsmonitor.be

[/simple_tooltip]